---
title: "Employer Branding Best Practice: Engage employees with an internal challenge or contest"
description: Take a look at the innovative employer branding strategy of BNP, using engaging and immersive mobile experience to engage employees across the world.
---

<https://www.fastory.io/blog>

# [Employer Branding Best Practice: Engage employees with an internal challenge or contest](https://www.fastory.io/blog/employer-branding-best-practice-engage-employees-contest)

 Written by [Laura Duhommet](https://www.fastory.io/blog/author/laura-duhommet) | Nov 29, 2018 9:07:31 AM

BNP Paribas Asset Management is the dedicated, autonomous asset management business of BNP Paribas Group. With more than 3000 co-workers across 30 countries, BNP Paribas Asset Management is one of the **world leader financial institution.**

In order to **build a strong employer brand across the world**, BNP Paribas choose to organize a worldwide internal contest, based on the core values of the company. 

The goal of this campaign was to renew conventional employees testimonies by creating **Snapchat-like videos**, with custom stickers. To do so, they used the Fastory Studio to [create a microsite which integrated a mobile-first video contest](https://www.fastory.io/solution/marketing-team). 

By letting their employees **tell their stories through short videos**, BNP AM wanted to shape their employer brand in a way that truly resonates with their talented teams.

By the way, their all **employer branding strategy** was based on the fact that employees had an opportunity to build their own brand by telling their own BNP AM story, illustrating the **core values of the company**. 

The main challenge was to get everyone in the organization to care about the contest. To do so, BNP AM and TBWA used **several marketing channels** such as leaflets. Then, the mobile experience was built this way: 

- An **authentication brick**, in order to be sure entrants were from the BNP AM teams
- An intro screen, explaining the contest concept. 
- A screen where people choose their preferred core value and recorded their video.
- A **leaderboard** where entrants and visitors where able to browse and vote for other entries. 

Finally, the campaign was really a success for both BNP and TBWA since the video contest reached **3 times more entries**, compared with their usual campaigns.

[View full post](https://www.fastory.io/blog/employer-branding-best-practice-engage-employees-contest)

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