Everyone has taken a personality test at least once in their life.
After answering a few questions, the personality test reveals something about the participant. ✨
Engaging, entertaining and above all 100% personalized, creating a personality test is the perfect mechanic to complement your content strategy.
One of the major advantages of the personality test is its ability to go viral. After completing the survey, the participant can share the result on their social networks, encouraging other members of their community to participate. A real virtuous circle! 🤩
Are you lacking inspiration? Don't worry, we're here!
Here are 5 personality test ideas to create to better engage your community and generate virality.👇
Many personality tests are based on pop culture, especially with movies and series. 🎬
Why? Because we all have favorite films or series with characters we would like to be like.
A good portion of the participants take the test to confirm the fact that their favorite character is a good match for them and that they have things in common.
Here are some personality test ideas and examples:
Even if this test isn't related to your brand, it's still worthwhile to offer some lighter entertaining content.
Consumers expect an increasingly personalized customer experience. But how do you do this when you don't have a physical point of sale?
By setting up personality tests on your website, you can guide your customers to the point of purchase while qualifying them.
Ideal for retailers, participants can find out in a few clicks which product is best suited to them.
After generating your suggestion, don't forget to integrate a CTA to redirect participants directly to the product sheet.
This will allow participants to learn more about the product in question and why not buy it. 🤑
Here are some personality test ideas:
Giving a gift can very quickly turn from a moment of pleasure to a real headache when you lack inspiration.
By offering a personality test in the form of a gift idea generator, you benefit from a new channel to promote your products.
The advantage of this mechanism is that you can follow the customer's journey to the purchase.
Here are some occasions where you can offer a gift guide:
🎄 Christmas
🛍️ Sales
🎂 A birthday
👩 Mother's Day
👨 Father's Day
An artist's communication has evolved over the years. With more and more artist-entrepreneurs and the rise of social networks, they are getting closer and closer to their fans.
Creating a personality test to promote an artist or a new release can be a great way to showcase your work.
Here are some personality test ideas for artists :
This last suggestion is different from the previous personality test ideas because it is not aimed at your clientele but at your future employees.
Personality tests are increasingly used by recruiters, accounting for 19% of tests taken during interviews according to the Apec Sourcing Barometer. They are used more frequently for IT positions (24%) and in the banking-insurance (35%) and transport-logistics (28%) sectors.
The personality test can help you to find out more about the soft skills of your future employees and can help you to make the right choice.
There are tests recognized by the professional sector:
Would you like to create a personality test? Contact us!