Exclusively on Xbox One X, Forza Motorsport 7 is the 1st racing game with a 4K definition, fully immersing players in the thrill of competitive racing.
case-study-instagram-snapchat-story-gaming-forzamotorsport7-1

case-study-instagram-snapchat-story-gaming-forzamotorsport7-4

Goals and Campaign Features

Objectives

  • Promote the Forza Motorsport 7 Game through an immersive mobile experience
  • Increase pre-orders volume

Social Media Channels

icon-instagram_color icon-snapchat_color 
Instagram Stories Ads Snapchat Ads

Key Stories Components

  • Branded Video Cover
  • Custom Themes
  • White Label
  • Autoplay videos
  • Tilt-to-Pan pictures
Key Metrics
20,000+
Story views
64%
Interaction rate
70%
Completion rate
5%
CTR on "Get it"
Success Story
Built with conversion in mind, the interactive story created by Xbox has been imagined as an extension of the Instagram and Snapchat Ads, offering visitors a seamless mobile experience.
 
Featuring tilt-to-pan images and videos from Forza Motorsport 7, the Story allows visitors to discover the innovative features of the first 4K racing game in the world. The story attracted over 20K views in just a couple of days and resulted in high engagement, with thousands of visitors consulting an average of +70% of the full story.
 
Unsurprisingly, such strong engagement led to a 5% clicking rate on the Call To Action, aimed at pre-ordering the game well before the console got released.

Upgrade to mobile-first