With the aim to reach millennials and freshen up their local brand identity, l'Olympique de Marseille partnered with Quick to create an innovative Snapchat only campaign.
The campaign, that ran for 2 days in various Quick Restaurants, provided customers with the opportunity to win two football season tickets. As a matter of fact, all customers acquiring an XL Menu at Quick were granted access to a flyer with a Snapcode redirecting to the Story.
The Story featuring a playful branded runner game, allowed both l'OM and Quick to deliver an highly engaging mobile experience, an engagement better represent by the 90% of visitors that spent in average over 3 minutes on the branded mini game. Unsurpisingly, this resulted in a very promosing rate of winning players that got in touch on Snapchat with the official account of the OM, to share their scores.