L'Olympique de Marseille is a french football club based in Marseille. Founded in 1899, the club plays in Ligue 1 and has spent most of its history in the top-tier of French football.
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Goals and Campaign Features

Objectives

  • Both promote OM and Quick with unprecedented creative content
  • Increase "Menu XL" sales

Social Media Channels

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Snapchat Stories via Snapcode

Key Stories Components

  • Branded Video Cover
  • Custom Themes
  • White Label
  • Runner Game
Key Metrics
90%
Story interaction rate
3:20
Average session time
3
Average games per user
94%
Of winners sending snaps to l'OM
Success Story
With the aim to reach millennials and freshen up their local brand identity, l'Olympique de Marseille partnered with Quick to create an innovative Snapchat only campaign.
 
The campaign, that ran for 2 days in various Quick Restaurants, provided customers with the opportunity to win two football season tickets. As a matter of fact, all customers acquiring an XL Menu at Quick were granted access to a flyer with a Snapcode redirecting to the Story.
 
The Story featuring a playful branded runner game, allowed both l'OM and Quick to deliver an highly engaging mobile experience, an engagement better represent by the 90% of visitors that spent in average over 3 minutes on the branded mini game. Unsurpisingly, this resulted in a very promosing rate of winning players that got in touch on Snapchat with the official account of the OM, to share their scores.

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