Published by Red Bull, The Red Bulletin is a monthly magazine which features sports, culture, music and lifestyle stories focused on people who accomplish extraordinary achievements, move beyond the norm, test their limits and passionately seek adventures.
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Goals and Campaign Features

Objectives

  • Provide fans with innovative and interactive content
  • Drive qualified and engaged traffic to redbulletin.com

Social Media Channels

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Facebook Posts Facebook Ads

Key Stories Components

  • Branded Video Cover
  • Custom Themes
  • White Label
  • CTA Buttons
Key Metrics
90%
Story interaction rate
1:08
Average session time (engaged visitors)
14%
CTR on "Read more"
39%
Visitors went to redbulletin.com
Success Story
Looking forward to driving new qualified and engaged traffic to redbulletin.com, Red Bull created a story based on a top 5 of their best articles of the month. The story promoted each article with catchy pictures and introduction texts to encourage visitors to read the full content on their website with a call to action button displayed on each screen.
 
 
Targeting people who had never interacted with The Red Bullletin before with Facebook Ads, the story was a way to acquire a new qualified audience with a memorable mobile experience. In just a couple of weeks, the ads reached more than 65K people and got a 8/10 relevance score, a highly qualitative results regarding The Red Bulletin typical ads promoting editorial content.
 
An impressive engagement rate has been observed, with visitors consulting the created content for over 1 minuted, resulting in a 40% traction to the official website of redbulletin.com

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