Looking forward to driving new qualified and engaged traffic to redbulletin.com, Red Bull created a story based on a top 5 of their best articles of the month. The story promoted each article with catchy pictures and introduction texts to encourage visitors to read the full content on their website with a call to action button displayed on each screen.
Targeting people who had never interacted with The Red Bullletin before with Facebook Ads, the story was a way to acquire a new qualified audience with a memorable mobile experience. In just a couple of weeks, the ads reached more than 65K people and got a 8/10 relevance score, a highly qualitative results regarding The Red Bulletin typical ads promoting editorial content.
An impressive engagement rate has been observed, with visitors consulting the created content for over 1 minute, resulting in a 40% traction to the official website of redbulletin.com