Promoting a new Batman movie, Warner Bros. wanted to add an immersive and friendly experience on mobile to accompany the release of their campaign. The Story got promoted via Facebook videos ads and sponsored posts so to further reach their market target, with this brand new format.
Highlighting Batman's personality and sense of humor, the Story was centered on a funny conversation with the key character over a chatbot, read the movie synopsis or watch exclusive trailer videos. An additional objective for Warner Bros was related to conversion, with a call to action, inviting users to purchase tickets for the movie.
Thanks to its conversational, familiar and interactive aspects, the chatbot game has proved highly efficient in terms of engagement: 97% of people who started a conversation completed the chatbot experience. The click through rate on "Buy Ticket" also reached 14%, proving that the story had been engaging enough to drive visitors to conversion.