Become a Banque Populaire skipper

For the Vendée - Arctique - Les Sables d’Olonne sailing race, the agency WEB Stratégies launched a retention campaign with the skipper Clarisse Crémer sponsored by Banque Populaire.
Bank / Insurance Loyalty Event Runner Game
Access Key figures
Storyboard
Animated cover
Animated cover
Runner game
Runner game
Conversational bot
Conversational bot
Content
Content

We chose Fastory to launch this campaign in order to reach a younger target and provide a fun and interactive experience. The conversational chatbot allowed The conversational bot also allowed us to multiply by 3 the collection of newsletter subscribers compared to a traditional campaign.

Eric Litzer, Associate director @ WEB Stratégies

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