A well-designed challenge can turn a group of users into an active, engaged community. Gamification structures these challenges in a way that boosts participation and builds a sense of belonging.
According to the Casual Games Report H1 2025 by AppMagic, games that include leaderboards and collective challenges see their participation rates increase by an average of 25%. This powerful lever in gaming can be successfully applied across many industries.
A challenge works best when participants aim for a shared objective.
Practical examples
Leaderboards create natural excitement, whether through competition or collaboration.
Practical examples
Rewarding the entire group encourages teamwork and cohesion.
Practical examples
How can I start gamification without coding?
With Fastory.io, you can create a challenge with shared objectives, leaderboards, and rewards in just a few clicks.
What simple mechanics can quickly engage a community?
Collective goals, leaderboards, collaborative missions, and group rewards.
Does gamification work in B2B?
Yes, to unite teams around common goals, improve cohesion, and boost participation in projects.
How can I maintain motivation during a challenge?
Set intermediate milestones with progressive rewards and refresh objectives regularly.
How can I prevent competition from turning negative?
Reward individual improvement and collective contribution, not just first place.
Which metrics should I track to measure a community challenge’s success?
Participation rate, progress toward the goal, and re-engagement rate after the challenge.
Learn how to turn playful interaction into actionable insights for your marketing decisions.
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