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Rules generator
Using gamification to collect valuable data
Collecting data is essential to understanding users and improving services. Gamification makes this process more engaging, encouraging users to share information voluntarily and in a fun way.
According to the Casual Games Report H1 2025 by AppMagic, games that include interactive personalisation mechanics see profile completion rates 40% higher than experiences without playful interaction. This principle can be applied in marketing, events, and education.
Integrate questions into the game
Instead of asking for data through a traditional form, embed it directly into a gamified experience.
Practical examples
- Personalised quiz: answers are used to recommend a product or service.
- Selection mini-game: choose preferences via images or icons.
- Interactive scenario: progress through a story by providing certain information.
Reward completion
Offering a reward for completing a profile or form motivates users to provide more information.
Practical examples
- “100% Profile” badge visible on a user account.
- Extra points in a loyalty program.
- Early access to content or a feature.
Use the data to personalise the experience
Data collected through gamification can be used to offer tailored content or deals.
Practical examples
- Sports app: adapt challenges based on declared fitness level.
- E-commerce site: display products matching stated preferences.
- Event platform: recommend talks or workshops based on answers provided.
FAQ – Gamification and Data Collection
How can I start gamification without coding?
With Fastory.io, you can integrate quizzes, mini-games, and interactive scenarios that collect data seamlessly.
What simple mechanics can quickly engage an audience?
Interactive quizzes, personalised scenarios, image selection games.
Does gamification work in B2B?
Yes, especially to qualify leads at events or enrich CRM data.
How can I ensure data quality when collecting through games?
By asking clear, relevant questions and integrating automatic validation.
What precautions should I take for GDPR compliance?
Clearly state how the data will be used, obtain explicit consent, and allow deletion upon request.
How can I use collected data to improve user experience?
By tailoring content, offers, and notifications based on user preferences.
📚 Next level → Measuring the effectiveness of a gamified campaign
Discover the key indicators to evaluate the performance of your gamified actions.
Source cited
- AppMagic — Casual Games Report H1 2025: data on the impact of interactive mechanics on profile completion rates.
