Creating a community challenge that motivates and unites

A well-designed challenge can turn a group of users into an active, engaged community. Gamification structures these challenges in a way that boosts participation and builds a sense of belonging.

According to the Casual Games Report H1 2025 by AppMagic, games that include leaderboards and collective challenges see their participation rates increase by an average of 25%. This powerful lever in gaming can be successfully applied across many industries.

Define a common goal

A challenge works best when participants aim for a shared objective.

Practical examples

• Sports event: collectively reach a set number of points or kilometers.
• Charity campaign: pool donations to unlock a collective milestone.
• Internal training: complete 100% of modules as a team.

Use a leaderboard system

Leaderboards create natural excitement, whether through competition or collaboration.

Practical examples

• Mobile app: team-based leaderboard in a walking challenge.
• Retail network: compare performance between store locations.
• Event platform: display scores live on a big screen.

Offer group rewards

Rewarding the entire group encourages teamwork and cohesion.

Practical examples

• Bonus unlock for everyone when the global goal is reached.
• Exclusive perk (e.g., premium access) for the whole community.
• Private event for all participants who contributed to success.

FAQ – Running a Successful Community Challenge

How can I start gamification without coding?

With Fastory.io, you can create a challenge with shared objectives, leaderboards, and rewards in just a few clicks.

What simple mechanics can quickly engage a community?

Collective goals, leaderboards, collaborative missions, and group rewards.

Does gamification work in B2B?

Yes, to unite teams around common goals, improve cohesion, and boost participation in projects.

How can I maintain motivation during a challenge?

Set intermediate milestones with progressive rewards and refresh objectives regularly.

How can I prevent competition from turning negative?

Reward individual improvement and collective contribution, not just first place.

Which metrics should I track to measure a community challenge’s success?

Participation rate, progress toward the goal, and re-engagement rate after the challenge.

📚 Next level → Using gamification to collect useful data

Learn how to turn playful interaction into actionable insights for your marketing decisions.

Read the next article ➜

Source cited

• AppMagic — Casual Games Report H1 2025: data on the impact of leaderboards and collective challenges on participation rates.