For back-to-school season, Macif successfully launched their very first gamified and mobile-first campaign. With a journey of two mini-games, this qualification campaign allowed them to effectively engage and convert the target audience.
Bank / InsuranceQualificationBack to schoolToss Game
The collaboration between la Macif and Fastory has won the Golden Price of the Best Social Application at the Grand Prix du Social Media 2019.
Storyboard
Cover
Throwing game
Runner game
Conversational chatbot
"This innovative campaign designed with Fastory allowed us to catch a young audience by offering an interactive and fun experience. Thanks to the chatbot, we doubled data collection of mobile phone numbers compared to a classic campaign."
Aude Meunier, Marketing Manager @ Macif, Strategic Marketing Department and Sales
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