Smartphone users are redefining the marketing landscape as we speak. There are over 4.57 billion mobile users in the world today, and this number is forecasted to reach 4.68 billion in 2019 according to Statista.

For too long we have heard that social media reach is decreasing and organic reach is drying up... While those are valid points, they also focus on the half empty part of the glass. We live in a time where business opportunity is growing exponentially for those who are listening to the market and truly care about proving world class experiences to their target audience.

You have probably been reading about conversational marketing lately (unless you've been living under a rock for the past 12 months), and might be wondering what the fuss is all about. I aim at answering this question and demonstrating its value to your business in this article.

At Fastory we are firm believers in the power of visual storytelling.

Today's users are using their smartphones to consume content, engage with their favorite brands and react to meaningful stories. Aforementioned stories have become the fastest growing media format in over a decade, from their Snapchat humble beginnings to their ubiquitous presence across every major social media.

Has the holiday season come around before you know it?

Just after the Black Friday fever, companies from across the world work hard to come up with effective marketing plans and strategies for Christmas. This is a peak period when every single brand must absolutely ramp up it's marketing efforts to remain competitive.

That's why you can never be too early to drawing up ideas and marketing tips for Christmas. But it's also not too late to make an impact. Well...Ok sure Christmas is right around the corner but you still have some time before that magic day, right?

Our main advice is: Last minute Christmas campaign or not, think about mobile experience. 

We know that mobile devices pushes more than 65% of e-commerce traffic. Marketers - maybe like you? -  absolutely need to think about it when it comes to crafting holiday marketing campaigns. 

To help you out, we pulled together 7 Last Minute Holiday Marketing Campaigns Strategy with a focus on mobile best practices. 

BNP Paribas Asset Management is the dedicated, autonomous asset management business of BNP Paribas Group. With more than 3000 co-workers across 30 countries, BNP Paribas Asset Management is one of the world leader financial institution.

In order to build a strong employer brand across the world, BNP Paribas choose to organize a worldwide internal contest, based on the core values of the company. 

Winter is coming. And with it, here comes the festive season when the most of the brands, advertisers and agencies have only one idea in mind: to reach a maximum of prospects for Christmas. 

This year again, holiday marketing campaigns will be everywhere, as soon as the Black Friday craziness will be behind us. 

Instagram stories are a great way to wish a Merry Christmas to your Instagram followers with a story, as a friendly part of your marketing campaign.

Since the Facebook organic reach has drastically declined, stories are the best place where businesses can get enough visibility and spread their marketing messages in a creative way. 

However, the content created for these stories is only displayed 24h on Instagram. That's such a shame for brands who'd like to save and take advantage of this marketing content on other channels, just like their website. 

With a few lines of code, you can now add your Instagram Stories feed on your website thanks to the Fastory Widget.

Microsoft, the worldwide and leading company which sells computer softwares, consumer electronics and related products, also offers gaming console such as the Xbox One X. 

For the launch of one the most important product for the company - its lastest console Xbox One X- Microsoft choose to target millennials through mobile-first marketing campaigns. 

Coca Cola European Partners is the bottling company dedicated to the marketing, production, and distribution of Coca-Cola products accross the world. The company produces and distributes some of the most popular beverages in the world such as Coca Cola, Fanta or Sprite.

The most important objectives for Coca Cola European Partners are related to brand awareness and in-store sales. That's why CCEP team was interested to test whether the Fastory mobile-first and gamified microsite could drive in-store sales and/or cut costs regarding social media acquisition.