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Ananda, "Só Eu"

For the release of her track “So Eu”, the brasilian singer Ananda challenged her fans to reach their best score at a runner game. She introduced the game during a live session Twitch as well as in Instagram stories.
Sport & Entertainment Loyalty Product launch Runner Game
Access Key figures
Storyboard
Cover
Cover
Runner game
Runner game
Conversational bot
Conversational bot
Instagram Story
Instagram Story
Fastory was the perfect tool to make Ananda's launch more interactive for her fans, who could dive into the universe created through gamification. The platform is super intuitive and the results we had with the action were significant for the success of the campaign. Fastory is definitely ideal for connecting the artist and his fans through unique experiences.

Ana Paula Monteiro Digital Marketing Manager @ Believe

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