Gasoline or electric?

As the Swedish leading platform for selling goods online, Blocket called on Fastory, in partnership with Facebook, to create a post-click qualifying campaign experience. The objectif: getting to know better customer preferences and evaluating the awareness around their car-related services.
Retail & E-commerce Qualification Product promotion Runner Game
Access Key figures
Storyboard
Cover
Cover
Content
Content
Runner game
Runner game
Conversational bot
Conversational bot

This engaging campaign designed with Fastory made it possible for us to capture a car-interested audience by offering an interactive and fun experience. Thanks to the chatbot, we got a bigger understanding of our car products compared to a classic campaign.

Sofie Cousu, Performance Marketing Specialist @ Blocket

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