For too long we have heard that social media reach is decreasing and organic reach is drying up... While those are valid points, they also focus on the half empty part of the glass. We live in a time where business opportunity is growing exponentially for those who are listening to the market and truly care about proving world class experiences to their target audience.
Using influencers to tote your product on instagram? I don't blame you - influencers with impressive followings can leverage impressive results. But how do you decide how much to pay them? Funding influencers on the whole can be pricey. Hailey Bieber said recently that she’d be given up to $10,000 for just one post. Obviously the higher the engagement rate, the higher the cost. A single post could cost you between £250 to £1000, with a product video costing £5000 for some middle range influencers. A friend who works for a diet brand told me she paid one influencer £200 just to film a 15 second clip for Instagram Stories.