Success Story

beIN Sports is one of the world’s leading sports broadcasters, connecting millions of fans to the biggest competitions across every screen. As the official broadcaster of the Africa Cup of Nations, engaging audiences beyond live matches became a strategic priority.

To achieve this, beIN Sports partnered with Fastory to deploy mobile-first, gamified experiences that activated fans before and throughout the tournament, transforming the AFCON into a daily interactive journey across all digital touchpoints.

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+30 000
GAMES PLAYED
+14K
opt-ins
14%
CONVERSION RATE

Innovative Fan Experiences

With Fastory, beIN Sports turned the Africa Cup of Nations into a fully gamified fan journey. Ahead of the tournament, the Penalty Challenge, a competitive next-gen 3D game, rallied football fans across social platforms and built momentum before kickoff.

During the competition, the Grand AFCON Challenge kept fans engaged day after day through match predictions and knockout-stage quizzes. Deployed across stories, live TV via QR codes, match pages and the beIN Sports homepage, these experiences transformed every touchpoint into an interactive moment, creating a continuous and immersive engagement throughout the tournament.

 

Engage Over Time

beIN Sports sustained fan engagement throughout the Africa Cup of Nations with a three-phase strategy: before the tournament, during the group stage and across the knockout rounds.

By combining pre-competition challenges, daily prediction games and live quiz activations, beIN Sports created a continuous rhythm of interaction that followed the pace of the tournament.

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Bein Sport Examples (2) (1)

Through Contest Games

beIN Sports leveraged gamified contests to drive repeat engagement throughout the AFCON. From competitive 3D games to daily predictions and football culture quizzes, each format rewarded performance and loyalty, turning participation into a habit.

Omnichannel Fan Activation

From social stories, Instagram reels to live TV via QR codes, match pages and homepage integrations, every entry point led fans into the same gamified ecosystem, maximizing reach, continuity and participation at scale.

Live Experiences 📺

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