Jeu de grattage

The Golden Ticket turns every stadium cup into a chance to win.
Fans scan the QR code printed on their cup to instantly access a mobile scratch game.

Rewards include:
– instant wins such as promo codes or official merch
– multiple mid-tier prizes to keep fans engaged
– and one rare Golden Ticket unlocking a once-in-a-lifetime experience: pitch-side access, VIP moments or exclusive behind-the-scenes privileges.

A simple yet powerful phygital mechanic designed to boost in-stadium engagement, activate partners and create lasting matchday memories.