A 100% winning Spinner for fans

To celebrate its qualification for the Champions League, AS Monaco launched a “100% win” wheel of fortune in partnership with APM Monaco and Vicomte A. Run continuously throughout the end of the season and promoted through Meta campaigns, the initiative allowed fans to spin the wheel for a chance to win prizes offered by the club and its partners: VIP tickets, merchandise, jerseys, gift cards, and jewelry. The experience generated record engagement: 4.4 million impressions, 66,000 clicks, and 26,000 conversions, thanks in particular to an excellent completion rate exceeding 70%. This campaign combines gamification, performance marketing, and partner exposure. It’s a great example of a well-designed campaign that benefits fans, the club, and its sponsors.