You have probably been reading about conversational marketing lately (unless you've been living under a rock for the past 12 months), and might be wondering what the fuss is all about. I aim at answering this question and demonstrating its value to your business in this article.
At Fastory we are firm believers in the power of visual storytelling.
Today's users are using their smartphones to consume content, engage with their favorite brands and react to meaningful stories. Aforementioned stories have become the fastest growing media format in over a decade, from their Snapchat humble beginnings to their ubiquitous presence across every major social media.