Penalty 3D logo by Fastory
The next-gen penalty shootout

Penalty 3D is our new marketing game mechanic, born from the meeting of rhythm games and penalty shootout experiences. Aim for the targets, rack up points and try to beat your best score.

More immersive and more mobile-first than ever, it's built to captivate football fans and broader audiences alike.
 
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Gameplay anyone can pick up 🎮

The challenge comes down to timing and precision.

Hit as many targets as you can before the clock runs out, while the speed keeps climbing. Strike at the last possible moment to score more — those perfect shots pay big, but they're risky!

Quick to learn, Penalty 3D works just as well for live activations as for digital campaigns. Replay value is high and the gameplay suits every kind of player.

  • 🎯 Dynamic targets that reward precision
  • 🔥 Bonuses for shots scored in a row
  • ⏱️ Extra points for every perfect timing

Customization down to the last detail 🪄

Give your audience total immersion, with every element of the game made your own.

  • 🎨Targets, ball, environment, collectibles and progress bar
  • 🎧 Custom music and sound effects
  • 🎥 Background image and video
  • 🔄 Multiple difficulty levels, limited lives, dynamic timings
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Start the competition ⚡️

🏆 Make your experience even more compelling by adding a Leaderboard and a reward system.

🎁 Set a target score to unlock a prize draw or an instant win.

For the Africa Cup of Nations ⚽️, beIN SPORTS launched its Grand Jeu de Penalty: a social media challenge where subscribers had to break into the top 100 scores for a chance to win tickets to the Coupe de France final and other exclusive prizes.

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Fastory 3D game mechanics animated preview

Fastory continues its next-gen shift with Penalty 3D, setting a new standard of quality and customization for mobile-first marketing games.

🧑‍🎨 Call on our design team to craft your 3D assets, for a result that stays perfectly on-brand and visually striking.

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Data collection and analysis 📊

Like every Fastory game, PENALTY 3D is connected to our analytics dashboard so you can track performance in real time.

  • 🔹 Screen-by-screen analysis of the player journey
  • 🔹 CRM data collected through the bot
  • 🔹 Scores, play time, engagement rate, games played, unique players and more

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Penalty 3D experience examples ⚽️

A demo is worth a thousand words. Pick an experience below and try it for yourself :

See the examples

Ready to launch your Penalty 3D?

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The story starts here

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