Sponsors
Fan Engagement for Brands

Whether you're a brand, a bookmaker, or a rights holder, marketing games are a powerful tool for promoting your content and converting your audience at key moments.

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⚡️ Clash & Predictions

Get your audience engaged with immersive prediction experiences designed for the betting industry.
 

🏆BETTER offers next-gen prediction games that incorporate videos, music and clash effects to maximize engagement.

🪄 Dynamic predictions, real-time voting gauges, and offbeat questions, enjoy total creative freedom to design unique fantasy betting experiences.

Learn more about 🏆BETTER
 
 

🏆 May the best man win!

Bring the biggest sporting moments to life with competitive marketing games designed to maximize engagement among sports betting communities.

⏱️ Add a leaderboard, a timer, a raffle and prizes for the top scores to boost playtime and virality.

For example, Parions Sport engaged thousands of fans with its “100,000€ Shoot” challenge for the NBA Paris Games.

Try the experience

🏟️ Activate In-Stadium

Turn every game into an engagement opportunity for your partners, right at the heart of the fan experience.

🎮 Games accessible via QR code to maximize participation and fill downtime
📲 Direct interaction between the brand and fans
🎁 Exclusive rewards to enhance the experience and generate opt-ins

Example : With Standard Liège, Circus engaged fans through a 🍬CRUSHER activation at the stadium, combining high participation rates, brand visibility  and premium rewards.

Test
 

🌐 Go for virality

Create digital activations and campaigns designed for social media, featuring innovative formats and viral mechanics. Develop scripted experiences consisting of multiple games and stages that users must complete to win prizes. These formats enhance immersion and leave a lasting impression on users.

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Unibet – Parieur Z

A gamified, story-driven hero's journey set in the Dragon Ball Z universe, featuring 3 mini-games that blend soccer and manga. Players had to complete all three challenges to win Freebets.

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Betclic – Squiz Game

A series of quizzes and predictions inspired by “Squid Game,” with players eliminated in each round if they made a mistake. The results for the remaining players were updated on X after each round.

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+10K
ExpEriences CREATED
83%
Average Engagement Rate
52%
average Opt-in rate

🛠️ Offer high-impact activations to your sponsors

Create high-quality content quickly, without developers, and at a controlled cost.

The Fastory experience design studio offers your partners an agile solution to help them achieve their goals for visibility, engagement, and lead generation.

 

 

🤝 Engage with your sponsors regularly

Each month, the LOSC and its sponsor Boulanger turn a fan tradition into a recurring, well-executed brand activation.

Through the “Dogue of the Month” experience, LOSC rallies its community around voting for their favorite player. This vote highlights the team’s performance, engages fans, and provides Boulanger with visibility through an event eagerly anticipated by the entire fanbase.

✔️ A monthly event that establishes the sponsor’s long-term presence, season after season, rather than through a single one-off campaign.

✔️ A two-step process: fans vote for their player, then access a chatbot to try to win his autographed jersey.

✔️ High-quality data collected with each edition, benefiting both the club and its partner.

✔️ A strengthened bond between the players and their community, maintained throughout the season.

Test

🤩 Compelling prototypes for your pitches

Present interactive, personalized experiences that can be tested during meetings with your sponsors. Our mobile-first prototypes help create that “wow” factor and set you apart from your competitors.

See the catalog

🎯 Autonomy & Multi-Channel Targeting

Easily create professional-quality brand content without any technical skills.

Our experiences can be shared via URL, QR code, or in-app integration and are compatible with all channels: social media, websites, newsletters or giant screens.

Generate massive reach with a turnkey campaign.

  • Real-time customization and rendering
  • Drag-and-drop text and videos
  • One-click wording changes
  • Adjust game settings

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💬 Data Collection & Qualification

Integrate a chatbot to collect qualified data: name, email, preferences, purchase intent, and more.

By humanizing the conversation rather than presenting users with a traditional form, you can collect up to twice as many opt-ins.

Synchronize with your CRM via webhook or export to CSV to enrich your database.

 

📊 Real-Time Performance

Access a comprehensive dashboard to track the performance of your activations in real time.

Enjoy a white-label view that you can share with your clients.

Identify areas for optimization at a glance and reach your goals faster.

📱 Eye-Catching Campaigns

Get a custom design by working with our design team to best capture each brand’s goals and identity. Share your brief, submit your ideas, or take advantage of our recommendations to create an original campaign that’s perfectly aligned with your objectives.

Choose an experience below and try it for yourself:

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Unibet_logo

At the ARES 35 event, UNIBET offered two interactive experiences. Accessible via a QR code, they allowed fans to engage in real time.

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“We're really happy with how the predictions turned out. It was a real highlight of the evening.”
Julien WACKEL
Marketing & Customer Experience Manager @UNIBET
The story starts here

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