I'm still standing!

In honour of Elton John’s last tour, Paris la Défense Arena challenged his biggest fans to play along to the rhythm of its famous track “I’m still standing”. The game was published on Instagram, Snapchat, TikTok and Facebook.
Sport & Entertainment Engagement Event Piano Game ⚡️FASTER
Access Key figures
Storyboard
Cover
Cover
⚡️FASTER game
⚡️FASTER game
Conversational bot
Conversational bot
Promotional content
Promotional content
Our game achieved great performances! Billion of reach and almost 20K participants: that’s a record. The game was live for several months and we only had great feedbacks.

Céline Trioux Responsable marketing digital @ Paris la Défense Arena

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