Super cool end of the year

For Christmas time, Petit Bateau launched an innovative multilingual campaign based on 2 mobile-to-store experiences, on Facebook and in 400 shops.

Memory Game

Access Key figures

2 Mobiles d'Or for the Christmas campaign

The mobile-to-store campaign launched with Petit Bateau has been rewarded with two prizes at the Mobiles d'Or ceremony: Golden Prize for the Best Marketing Gamification Application & Silver Prize for Best Social and Mobile Experience.

Storyboard

Animated cover

Memory game

Animated cover

Conversational chatbot

"Our decision to implement a mobile-first strategy has been crucial in the success of our web-to-store project as we achieved excellent results. The chatbot allowed us to qualify twice as much opt-ins as a traditional campaign."

Benjamin Boulic, International eCommerce Leader @ Petit Bateau