The AFCON Challenge

With the Africa Cup of Nations fast approaching, beIN SPORTS launched the ‘Grand Penalty Shootout’ on its social media channels: a challenge in which followers had to aim at targets that got faster and faster to score as many points as possible and climb the leaderboard. Participants had to make it into the top 100 scores to enter the prize draw via the bot and be in with a chance of winning tickets to the Coupe de France final, official shirts, EA Sports LaLiga boxes and beIN Sports codes. An effective campaign to engage fans and boost interest ahead of a major sporting event.