The 🍬Crusher of Supporters

AS Monaco has launched the 🍬CRUSHER of Supporters, our mobile-first and customizable version of “Candy Crush”. To engage its fans, the club created a captivating challenge in the AS Monaco universe and colors by customizing the design, items to merge, music and even difficulty. To win a jersey, fans had to reach a specific score in under 1m30. Those who succeeded entered a draw via the bot at the end of the experience, combining gamification and data collection.