For Christmas, RelevanC (groupe Casino) launched a national campaign with obligation of purchase. After having scanned the bar code of the eligible product, the player could participate with his proof of purchase to try to win various gifts.
The user experience was interactive and playful. This allowed us to achieve our objectives: boost the number of participations and increase the purchases of partner brands during this key period of holiday season. This operation has been led in all the Casino group shops and qualified customers thanks to an efficient opt-in collection.
Ariane Hirbec, Digital Marketing Manager @ RelevanC
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