The Pre-Game Ritual

Before every game of the season, LDLC ASVEL shares its Golden Ticket on social media, a series of contests tailored to each fixture, here the variant for the EuroLeague clash against Valencia. As the experience opens, a chatbot invites fans to fill in their details to play the instant-win game and collects opt-ins from those who want to keep up with all the club's news. Participants then access a scratch game right inside the chatbot to find out whether they win the two best courtside seats, on the Adidas couch. For non-winners, a message offers 50% off the next game at the LDLC Arena, with a direct link to ticketing. The outro features buttons to the club's ticketing and social channels. A recurring ritual that turns every fixture into a moment of engagement, enriches the CRM base and drives ticketing throughout the season.