What Kind of Rider Are You?

For the 2026 UCI Gravel World Championships in Nannup, Australia, the UCI rolled out a personality test sponsored by Shimano: “What Kind of Gravel Rider Are You?”. In a mobile-first format, fans answered a series of questions by swiping each card left or right to pick their side, before seeing their rider profile revealed instantly via chatbot. The bot then moved on to a few qualifying questions, with a limited edition set of Shimano GRX pedals up for grabs: a prize that gives fans a real reason to answer, and gives Shimano usable data on a community of actual riders. The experience is part of a series of three sponsor activations deployed around the same event, alongside Santini’s Rainbow Gravel Quiz and Skoda’s Gravel Race, and comes in Road and Gravel versions built on the same mechanic. The game was featured on the UCI website, alongside the two other partner games also built with Fastory. An activation that naturally ties Shimano to the event, engages the gravel community and extends the fan experience well beyond the race.