For the Vendée - Arctique - Les Sables d’Olonne sailing race, the agency WEB Stratégies launched a retention campaign with the skipper Clarisse Crémer sponsored by Banque Populaire.
Sport & SponsoringBank / InsuranceLoyaltyEventRunner Game
We chose Fastory to launch this campaign in order to reach a younger target and provide a fun and interactive experience. The conversational chatbot allowed The conversational bot also allowed us to multiply by 3 the collection of newsletter subscribers compared to a traditional campaign.
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