Which Capsule Are You?

To boost awareness of its San Marco brand, Segafredo launched a social-media personality test inviting users to swipe cards left or right based on what resonates with them. At the end of the journey, a chatbot reveals the San Marco capsule that matches their profile, with a direct link to buy it. Participants then shared their details to enter a prize draw featuring discount coupons, a year of coffee and a trip to Venice for two. The outro encouraged users to explore the available flavors before an automatic redirect to the Moncaféitalien.fr online shop. With over 20K participants and 15K bot completions, an activation that turns brand awareness into engagement, qualified data and e-commerce conversion.