The Great Pre-Match Game

To mark the TOP 14 final at the Stade de France, the National Rugby League launched a live activation. Fans could access it before the game via a QR code displayed on the giant screens. Spectators were invited to guess the matchup from the previous final for a chance to win two VIP tickets to the 2027 final. A chatbot then collected their contact information to enter them into a drawing, transforming the pre-game wait into a moment of strong engagement and an opportunity for the LNR to collect valuable data.