Fans on a mission during races

For all the endurance races, Fastory and the FIA came up with a connected pin hunt, combining digital experiences and Money can't buy rewards. For each mission completed, THE VISITOR wins an official WEC collector's pin, hand-delivered to the stand. The challenge: engage spectators during the long races (between 6 and 24 hours) while collecting qualified data. At the same time, 2 Live activations enriched the experience: a quiz and a prediction game with exclusive access to the podium. As a result, no fewer than 30,000 visitors were counted and over 3,000 pins distributed per race.