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Coca-Cola's best practices to drive more sales

SOCIAL MEDIA ENGAGEMENT, CASE STUDIES

The most important objectives for Coca-Cola European Partners are related to brand awareness and in-store sales. 

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7  Delightful Examples of Last Minute Christmas Marketing Strategies

Dec 13, 2018 11:59:50 AM / by Laura Duhommet posted in Best Practice

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Has the holiday season come around before you know it?

Just after the Black Friday fever, companies from across the world work hard to come up with effective marketing plans and strategies for Christmas. This is a peak period when every single brand must absolutely ramp up it's marketing efforts to remain competitive.

That's why you can never be too early to drawing up ideas and marketing tips for Christmas. But it's also not too late to make an impact. Well...Ok sure Christmas is right around the corner but you still have some time before that magic day, right?

Our main advice is: Last minute Christmas campaign or not, think about mobile experience

We know that mobile devices pushes more than 65% of e-commerce traffic. Marketers - maybe like you? -  absolutely need to think about it when it comes to crafting holiday marketing campaigns. 

To help you out, we pulled together 7 Last Minute Holiday Marketing Campaigns Strategy with a focus on mobile best practices

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5+ Free Examples of Christmas Instagram Stories

Nov 22, 2018 10:49:13 AM / by Laura Duhommet posted in Social Media Engagement, Best Practice

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Winter is coming. And with it, here comes the festive season when the most of the brands, advertisers and agencies have only one idea in mind: to reach a maximum of prospects for Christmas. 

This year again, holiday marketing campaigns will be everywhere, as soon as the Black Friday craziness will be behind us. 

Instagram stories are a great way to wish a Merry Christmas to your Instagram followers with a story, as a friendly part of your marketing campaign.

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How to embed Instagram stories on your website

Nov 22, 2018 9:36:01 AM / by Laura Duhommet posted in Social Media Engagement, Best Practice

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Since the Facebook organic reach has drastically declined, stories are the best place where businesses can get enough visibility and spread their marketing messages in a creative way

However, the content created for these stories is only displayed 24h on Instagram. That's such a shame for brands who'd like to save and take advantage of this marketing content on other channels, just like their website. 

With a few lines of code, you can now add your Instagram Stories feed on your website thanks to the free Fastory Widget - for free.

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