To celebrate the 2026 World Cup, AS Monaco invited fans to take on the Crusher, a match-three mechanic inspired by Candy Crush, built around the flags of the nations represented by the club's Red & White players in the tournament. Live throughout the Round of 32 and Round of 16, the game challenged fans to match as many flags as possible in 60 seconds to climb the leaderboard. Only the Top 50 players at the end of these knockout rounds entered a prize draw to win the club's 26-27 third jersey, rewarding the most engaged and determined fans. Access was seamless via chatbot, where fans completed their profile with email, name and newsletter opt-in, giving AS Monaco a steady stream of qualified data throughout the competition.