The Bingo of Takes

For Matchday 5, Ligue 1 McDonald's teamed up with influencer Arkunir to launch a "takes" Bingo: fans were invited to reply to the announcement tweet and its teaser video with their predictions for the upcoming round, giving free rein to their humor and imagination. From these contributions, 40 takes were selected to feed the game designed by Fastory. On the Ligue 1 website, each fan built their own bingo grid from the chosen takes, aiming to complete a line as the matches unfolded to win Ligue 1 club jerseys, a PlayStation 5 or VIP matchday tickets. The announcement tweet topped 345,000 views and drew over 340 replies, with official club accounts joining in, including Stade Brestois, AS Monaco, Toulouse FC, Le Havre AC and ESTAC. A bespoke experience that turns fan conversation into a game, and the wait for a matchday into a moment of engagement.