Using influencers to tote your product on instagram? I don't blame you - influencers with impressive followings can leverage impressive results. But how do you decide how much to pay them? Funding influencers on the whole can be pricey. Hailey Bieber said recently that she’d be given up to $10,000 for just one post. Obviously the higher the engagement rate, the higher the cost. A single post could cost you between £250 to £1000, with a product video costing £5000 for some middle range influencers. A friend who works for a diet brand told me she paid one influencer £200 just to film a 15 second clip for Instagram Stories.
At Fastory we are firm believers in the power of visual storytelling.
Today's users are using their smartphones to consume content, engage with their favorite brands and react to meaningful stories. Aforementioned stories have become the fastest growing media format in over a decade, from their Snapchat humble beginnings to their ubiquitous presence across every major social media.
Microsoft, the worldwide and leading company which sells computer softwares, consumer electronics and related products, also offers gaming console such as the Xbox One X.
For the launch of one the most important product for the company - its lastest console Xbox One X- Microsoft choose to target millennials through mobile-first marketing campaigns.
Coca Cola European Partners is the bottling company dedicated to the marketing, production, and distribution of Coca-Cola products accross the world. The company produces and distributes some of the most popular beverages in the world such as Coca Cola, Fanta or Sprite.
The most important objectives for Coca Cola European Partners are related to brand awareness and in-store sales. That's why CCEP team was interested to test whether the Fastory mobile-first and gamified microsite could drive in-store sales and/or cut costs regarding social media acquisition.