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Coca-Cola's best practices to drive more sales

SOCIAL MEDIA ENGAGEMENT, CASE STUDIES

The most important objectives for Coca-Cola European Partners are related to brand awareness and in-store sales. 

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5+ Free Examples of Christmas Instagram Stories

Nov 22, 2018 10:49:13 AM / by Laura Duhommet posted in Social Media Engagement, Best Practice

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Winter is coming. And with it, here comes the festive season when the most of the brands, advertisers and agencies have only one idea in mind: to reach a maximum of prospects for Christmas. 

This year again, holiday marketing campaigns will be everywhere, as soon as the Black Friday craziness will be behind us. 

Instagram stories are a great way to wish a Merry Christmas to your Instagram followers with a story, as a friendly part of your marketing campaign.

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How to embed Instagram stories on your website

Nov 22, 2018 9:36:01 AM / by Laura Duhommet posted in Social Media Engagement, Best Practice

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Since the Facebook organic reach has drastically declined, stories are the best place where businesses can get enough visibility and spread their marketing messages in a creative way

However, the content created for these stories is only displayed 24h on Instagram. That's such a shame for brands who'd like to save and take advantage of this marketing content on other channels, just like their website. 

With a few lines of code, you can now add your Instagram Stories feed on your website thanks to the free Fastory Widget - for free.

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Mobile Ads & Marketing : How Microsoft Launched the latest Xbox to Increase Sales

Nov 22, 2018 9:04:34 AM / by Laura Duhommet posted in Mobile Marketing, Case Study, Social Media Engagement

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Microsoft, the worldwide and leading company which sells computer softwares, consumer electronics and related products, also offers gaming console such as the Xbox One X. 

For the launch of one the most important product for the company - its lastest console Xbox One X- Microsoft choose to target millennials through mobile-first marketing campaigns

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